Surveying & Planning
Maltby Surveys
Putting a precision business on the map
Services
Social Media Management
Video Production
Photography
Digital Strategy
The Challenge:
Maltby Surveys has been a leader in the surveying industry for over 40 years, delivering a premium service to an extensive client roster. But in a world increasingly driven by visual communication, they needed more than a great reputation — they needed a marketing presence to match. The goal: stand out, communicate effectively across social channels, and convert that visibility into new business.
What We Did
We started where we always do — listening. An initial discovery call gave us a clear picture of where they were versus where they needed to be. From there, we audited the competitive landscape, built a competitor index, and collaborated closely with the team to develop and document a defined tone of voice.
With the foundations in place, we built a focused LinkedIn strategy centred on consistency — something that had been visibly lacking. Our content pillars: showcasing landmark projects, spotlighting the team, and pulling back the curtain on how Maltby Surveys works. We handle everything in-house — pre-production, shoot, post-production, and publishing. Quality, consistent content, end to end.
The Result
In under five months, Maltby Surveys' LinkedIn following grew by 50% — entirely organic, zero paid spend.
• 25,000+ impressions
• 4,500+ clicks
• 22% average engagement rate — more than ten times the industry benchmark
• 70%+ of their audience are Senior, Director, VP level or above
Every post lands directly in front of the decision-makers that matter most. The pipeline is moving, the brand is visible, and Maltby Surveys is now showcasing the full breadth of their work with the impact it deserves.
